About
Hi! Im Florian, the founder and designer of Dowaii. Born in 1995, I am a millennial. In my 20s I noticed that people are just ... boring. I am not talking about their personality, I am talking about their fashion. At the same time, a simple way of lifting our mood is fashion. Cute as hell fashion.
Just imagine. You go out and meet people. What are they wearing? Probably a plain black jacket or t-shirt, depending on the season, with a pair of boring jeans or pants. BORING and soooo not CUTE.
That's why I made it my mission to use fashion TO MAKE THE WORLD A CUTER PLACE. I am convinced that Dowaii is the way to accomplish this mission. Dowaii is a word composed of two Japanese words. Dobutsu, which means animal, and Kawaii, which means cute. Take a look at the picture I provided below. The effect of Dowaii is undeniable.
I hope you will find something here on Dowaii that brings you joy and happiness and lets you express your cuteness the way you want. Lets make the world a cuter place together:)
